In a landscape characterized by rapid changes in alliances and public acknowledgments, JID stands steadfast. As discussions arise about whether J. Cole should apologize to Kendrick Lamar for previous diss tracks, the Atlanta native refuted that idea, highlighting instead Cole’s strong leadership and the enduring influence he’s had on his Dreamville team.
On a recent episode of The Joe Budden Podcast, JID discussed his latest album, God Does Like Ugly, while also reflecting on the evolution of Dreamville. The label’s decision to part ways with Universal Music Group was a pivotal moment—one that Bas referred to in a conversation with journalist Elliott Wilson. JID confirmed this, noting that the revenue from the distribution agreement had been shared evenly among artists, a commendable practice in an industry often critiqued for undervaluing talent.
“They didn’t make it public, but Dreamville sold Dreamville,” he shared. This level of transparency, JID suggested, was only achievable due to the culture fostered by Cole. “Cole takes care of everyone affiliated with Dreamville. That’s one of hip-hop’s most commendable traits. It’s uncommon.” At Dreamville, the connections extend beyond music—they focus on trust, sustainability, and collective achievement.
JID’s support for Cole came as discussions intensified regarding the need for a public gesture towards Kendrick. He promptly shifted the dialogue. “If we’re going to confront the real issues in the industry, if we’re mentioning apologies, then we should be apologizing 30 more times. That is the greatest person on this planet,” he remarked. “I have observed numerous individuals choose profits over people; what Cole does is remarkable.”
With God Does Like Ugly gaining traction, JID’s perspective reinforces a broader narrative about loyalty and leadership in hip-hop. His comments exemplify not merely admiration for a label leader but a reinforcement of the type of creative ecosystem that many artists aspire to: one where vision, fairness, and community are prioritized.
